Overview
What is ReCollect?
A software platform that allows residents to view their waste collection schedules, set up reminder alerts, search how to recycle items, and more.
Project Goal
Completely overhaul ReCollect's look and feel, focusing on improving usability and aesthetic appeal while unifying our design across multiple platforms.
Role and Responsibilities
Lead the project from concept through completion, collaborating with product managers and engineers.
Created high fidelity designs and interactive prototypes.
Performed user testing to validate design direction.
The Process
When I came onboard, I quickly learned that there had previously been a very lengthy undertaking to redesign the core products, but after many months of development the project was abandoned. There was therefore a lot of sensitivity around the idea of a redesign, and the project had to be approached delicately. Below is the process I followed.
Identify Problem(s) & Empathize with Users
Audit of existing tools
Competitive Audit
Documented Customer Feedback / Support Requests
Ideate
Designed a few key screens to get executive buy-in
How can we improve the user experience and UI in a reasonable timeframe (3 months)?
Refine
Met w/ Customer Success/Sales/Product Management to get their ideas and hear feedback from customers
Focus on native mobile apps to start based on available company resources
Build
Coordinate cross-functionally with product managers and engineers
Prioritize features and cut scope to fit allotted timeframe
QA and Release
Extensive design and functional QA of 6+
canary
apps
UX Research: Identify Problems and Empathize with Users
Data Analytics
Data shows us roughly half of web app users access on mobile devices, despite not being optimized for mobile web.
Customer Feedback
Customers repeatedly asking to remove maps from Waste Wizard pages due to the messy interface.
Sales prospects and customers highlighted lack of modern design
Audit Existing Product
Audited on web (desktop and mobile), iOS and Android
Usability Testing (usertesting.com)
Competitive Analysis
Main competitors Recyclist & Recycle Coach
Evaluated from a UX and visual design perspective
Design Decisions
Calendar
Moved address search bar to the top of every tab. This bar is also clickable so users can easily search for a new address - very convenient for people with multiple properties or those that are helping family members with their collections!
Put the important things at the top, so any Contests you are running - and the button for people to enter the Contest - will always appear first.
Service Alerts and Campaigns will appear after Contests - all at the same time! Allows customers to alert people of urgent updates without sacrificing education.
Introduced card display with accordion rows. This is a small change but makes it that much faster to see when your next collection is and what will be collected.
Improved icon presentation by flipping the colours so now a white icon will appear over the customer selected selected icon colour.
Waste Wizard
Added 4 “Popular Searches” quick links with images. The materials featured here come straight from customer data (past 30 days) - keeping the items here fresh and seasonally relevant.
The Wizard tab will now show the search box at all times. This will allow people to keep searching for additional items rather than having to go back to search for another item. This makes the Wizard tool that much stickier for people to use and come back to.
Wizard search results that include a drop-off location will show a single map view. We’ve had a lot of requests around reducing the complexity of our map view.
Made it easier for people to contact drop-off locations by adding 3 quick-link icons (when information exists) for Directions, Call, and Website. These can be found on the drop-off location/depot page.
General Upgrades
Modernized the overall look and feel of the Mobile App by fixing alignment throughout the App and consolidating the use of color.
Tabs will now appear on the bottom for Android devices, to better align with the experience on Apple devices.
Added labels to the bottom tab navigation - no more guessing!
Standardized the background color of the tab bar, making it clearer which tab is currently active.
Future Updates
Update the website tool to align with the new mobile app design
Improve additional tools that didn’t fit in the timeframe for V1
User Testing
Problem
Customers have complained about Maps in Waste Wizard results and have requested they be removed.
Hypothesis
1 map is useful, 2+ maps is confusing. We should keep, but unify, the maps.
Strategy
Utilized UserTesting.com to determine if real people found the map useful.
Outcome
Users found the map helpful. All testers said they preferred to have the map. When given A/B/C design choices, all users chose Design B.
Build & QA
Utilized InVision for dev handoff
Worked with engineers and product manager
Daily Slack stand-ups, weekly check-in calls
Prioritized (and cut) features to fit appetite
Design and functional QA
Challenges & Learnings
Getting buy-in for the larger project took a little persuasion.
Letting go of all the improvements that didn’t make it into the 5-week appetite.
Learnings around using UserTesting.com
Measuring Success
We do not have one simple way to measure success but in general, we will be looking for:
Usability increased
Adoption increased (more wizard searches)
Positive impressions from prospects