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Fitmapped

UX Design | Product Management

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Fitmapped was a small start-up in NYC with a mission to help people find fun fitness classes and activities close by.

My Role: I joined the team as UX Designer, and also took on product and project management roles.


The Problem

 

New York City offers thousands of unique and fun fitness opportunities every day, but there was no central way to easily find and book fitness classes near you.

The Solution: We created a location-based app to help New Yorkers find, book, and rate fitness classes in their area.

 
 

Process

 

Research

 

I lead a focus group which helped us validate market fit and identify key features to be included

 
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Flows

 

I created user flows to convey the users journey to stakeholders and a sitemap to identify all screens within the app. The sitemap also served to help the team organize and prioritize our development efforts.

 
 
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Design

I spearheaded an agile development process which enabled us to completely design, build, and launch the app in 6 months.

 
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Testing

I used working prototypes to complete usability testing which gave us valuable feedback to improve the Fitmapped app.

 
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